Effective date
3 October 2025

This Privacy Policy explains how halfhour collects, uses, shares, and protects your personal information when you visit our site, create an account, or buy from us. The store is operated by Halfhour FZE, registered in the United Arab Emirates and licensed by Sharjah Research Technology and Innovation Park, license number 6914. Registered address Block B, B35 055, SRTI Park, Sharjah. Contact info@halfhour.co

We comply with applicable data protection laws in the United Arab Emirates, including the UAE Federal Decree Law number forty five of twenty twenty one on the Protection of Personal Data, and where applicable the laws of other regions.

The data we collect

We collect information that you provide and information that is collected automatically when you use the site.

Information you provide
• Account and profile data such as name, email, phone number, and password
• Order and delivery data such as billing address, shipping address, size selections, and messages
• Payment details that you submit to our payment provider. Card numbers are processed by the provider and are not stored by us
• Support and communications such as emails, chat messages, and survey responses
• Marketing preferences

Information collected automatically
• Device and usage data such as browser type, device type, and pages viewed
• Cookies and similar technologies for essentials, analytics, and personalisation
• Approximate location based on IP address
• Fraud prevention signals from our payment and security partners

How we use your data

We use your data for the following purposes

• To provide the site and services, process orders, take payment, arrange delivery, and provide customer support
• To personalise your experience and remember your settings
• To send service messages such as order confirmations and delivery updates
• To send marketing messages when you consent or when permitted by law, and to let you unsubscribe at any time
• To improve our products and site through analytics and testing
• To detect, prevent, and investigate fraud and abuse
• To comply with legal obligations

Legal bases

We rely on the following legal bases where required by law

• Performance of a contract, for example to fulfil your order
• Legitimate interests, for example to improve the site and prevent fraud, balanced against your rights and freedoms
• Consent, for example for optional marketing and non essential cookies
• Compliance with legal obligations

Sharing your data

We share your data with trusted service providers who help us run the business. Examples include

• Shopify for store hosting and order management
• Payment providers and wallets for payment processing
• Buy now pay later providers such as Tabby and Tamara when you choose their method
• Shipping and logistics partners
• Email and messaging platforms
• Analytics and security vendors
• Professional advisers and authorities where required by law

These partners only process your data under our instructions and subject to appropriate confidentiality and security measures.

International transfers

Your data may be processed outside the United Arab Emirates. Where required by law we implement appropriate safeguards such as contractual clauses to protect your information.

Retention

We keep your data only as long as needed for the purposes set out in this policy
• Orders and invoices are retained for the period required by law
• Account data is kept while your account is active
• Marketing preferences are kept until you opt out
• Logs and analytics are kept for a limited period that supports security and improvement

Your rights

Subject to legal limits you have the right to

• Access your personal data
• Correct inaccurate data
• Delete your data
• Restrict or object to certain processing
• Withdraw consent where processing is based on consent
• Request portability of data you provided to us in a structured commonly used format

To exercise your rights contact hello at halfhour dot com. We will respond within the period required by law. You also have the right to lodge a complaint with the UAE Data Office or your local authority.

Cookies

We use cookies and similar technologies to make the site work and to improve your experience. Categories include

• Essential cookies that enable checkout and security
• Analytics cookies that help us understand site performance
• Personalisation cookies that remember choices
• Marketing cookies that help us show relevant messages

You can control cookies through your browser settings. If you disable some cookies certain features may not work.

Security

We apply technical and organisational measures that are designed to protect your data, including encryption in transit, access controls, and regular monitoring. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children

Our site is for adults. We do not knowingly collect data from children. If you believe a child has provided data, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. Changes take effect when posted on the site. The date at the top shows the latest version.

Contact

For privacy questions or requests contact info@halfhour.co